What We Do
We build relationships and partner with our clients so we can help improve and manage their visibility and reputation. We seize every opportunity to positively position our clients in the minds of their stakeholders by developing a strategy that targets the issues currently dominating political and corporate agendas. We represent clients to various audiences – including the media – in order to get the most favorable publicity without sacrificing integrity or ethics.
Managing political risk is increasingly necessary for effective campaigns and issue development. The Carnelian Group will advance your interests while preventing problems before they develop in order to navigate public policy on all levels.
Building and maintaining strong community relationships is critical in positively promoting your brand to stakeholders. The Carnelian Group proactively fosters positive connections between our clients and key members of the public, business owners, community leaders, and more, boosting their positions in their respective markets. We guide our clients to help them manage social and civic responsibility to promote community support and good will.
We begin by understanding our client’s policy issues, their objectives and the surrounding politics. We then identify key stakeholders and targeted elected officials and deploy them in various ways to ultimately influence decision-makers. We will develop an outreach plan with a unique mix of media coverage, grassroots activism, ally recruitment and digital communications.
Thought-leaders and influencers from government, civil society, and the private sector play a vital role in creating change. The Carnelian Group believes in a long-term view: we are building relationships that last. Our proactive approach includes identifying diverse stakeholder groups, seeking their feedback and incorporating their feedback directly into our strategic planning process.
Integrated campaigns are one of the most effective methods of making progress on complex issues. Building a coalition of advocates to echo your messages to the government and the media can help shift perceptions and achieve common goals. We work closely with clients to build relationships and grow their networks, opening the door for collaboration with like-minded stakeholders and key influencers. With our clients, we develop a holistic approach to accomplish a broad range of goals that reach beyond the capacity of any individual organization. These goals range from information sharing to coordination of services, from community education to advocacy for major policy changes. Coalitions offer numerous advantages over working independently: conserving resources, reaching a more widespread community, gaining credibility, sharing information and fostering cooperation between diverse sectors.
Organizations have a responsibility to support and enrich the quality of life for its employees – and no two organizations are the same. The Carnelian Group understands that employee and employer relationships must be tailored to each individual organization in order to be successful. The Carnelian Group helps facilitate effective problem-solving by adopting strategic and collaborative approaches to negotiations. We prioritize cooperation, transparency and open communication in order to address and solve issues for true win-win results.
The Carnelian Group seizes every opportunity to build trust and engagement by identifying constituencies that will affect a campaign’s or an initiative’s success. We understand that gaining insight and leveraging it, yields a high return and produces winning results. To strengthen a campaign’s message, we assess strengths and position them to be seen and heard with clarity and consistency.